Description of your Media Buyer (Linear TV)
Advanced college degree
Minimum 4 years experience in the field
Average retention of 3.8 years
Campaign Planning and Execution
Develops and launches linear TV buys based on strategy, budgets, and target CPMs.
Performance Monitoring and Optimization
Tracks daily pacing and performance, adjusting placements and spend to maintain KPIs.
Data Analysis and Insights
Analyzes campaign clearance and response data to surface trends and guide optimizations.
Invoice Reconciliation and Accuracy
Resolves discrepancies quickly to ensure timely billing and accurate reporting.
Cross-Functional Collaboration
Partners with analytics and internal teams to align execution with business objectives.

