Description of your Paid Ad Manager
Advanced college degree
Minimum 4 years experience in the field
Average retention of 3.8 years
Campaign Setup
Builds and launches campaigns on Google, Meta, LinkedIn, and other platforms.
Targeting Strategy
Defines and adjusts audience parameters to hit the right segments.
Ad Creative Testing
Runs A/B tests on copy and creative assets to find top performers.
Budget Allocation
Tracks spend daily and reallocates toward high-performing campaigns.
Performance Measurement
Builds reports and dashboards that track CTR, CPA, ROAS, and other KPIs.

