Description of your Programmatic Media Trader/Buyer
Advanced college degree
Minimum 4 years experience in the field
Average retention of 3.8 years
Campaign Setup
Configures campaigns across DSPs such as The Trade Desk or DV360, aligning with client goals.
Audience Targeting
Builds and refines audience segments using data-driven strategies to improve reach and conversion.
Bid Management
Monitors and adjusts bids in real time to maximize efficiency and ROI.
Performance Optimization
Analyzes results and makes ongoing adjustments to creative, targeting, and budget allocations.
Budget Stewardship
Ensures ad spend is allocated effectively and tracked against planned budgets.

